9780324112870-0324112874-Marketing: Creating and Keeping Customers in an E-Commerce World (with Experiencing Marketing CD ROM and InfoTrac)

Marketing: Creating and Keeping Customers in an E-Commerce World (with Experiencing Marketing CD ROM and InfoTrac)

ISBN-13: 9780324112870
ISBN-10: 0324112874
Edition: 7
Author: William G. Zikmund, Michael DAmico
Publication date: 2000
Publisher: South-Western College Pub
Format: Hardcover 736 pages
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Book details

ISBN-13: 9780324112870
ISBN-10: 0324112874
Edition: 7
Author: William G. Zikmund, Michael DAmico
Publication date: 2000
Publisher: South-Western College Pub
Format: Hardcover 736 pages

Summary

Marketing: Creating and Keeping Customers in an E-Commerce World (with Experiencing Marketing CD ROM and InfoTrac) (ISBN-13: 9780324112870 and ISBN-10: 0324112874), written by authors William G. Zikmund, Michael DAmico, was published by South-Western College Pub in 2000. With an overall rating of 3.8 stars, it's a notable title among other books. You can easily purchase or rent Marketing: Creating and Keeping Customers in an E-Commerce World (with Experiencing Marketing CD ROM and InfoTrac) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.35.

Description

This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.

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