Principles of Economics Wall Street Journal Edition

This text conveys the principles of economics in a superb conversational style that engages students like no other text. The author uses familiar stories, illustrations, scenarios, and a direct-to-student writing style to appeal to students' interests. The narrative is built around questions, which cuts the distance between the student and the unfamiliar concepts of economics. Instead of covering hundreds of topics superficially, the book presents basic concepts in depth and develops economic analysis step-by-step. Rather than simply memorizing facts, students become engaged in active learning. Also available in macro and micro paperback split versions.