Strategic Electronic Marketing: Managing E-Business
ISBN-13:
9780324072648
ISBN-10:
0324072643
Edition:
First Edition
Author:
Brad Kleindl
Publication date:
2000
Publisher:
South-Western Pub
Format:
Paperback
368 pages
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Book details
ISBN-13:
9780324072648
ISBN-10:
0324072643
Edition:
First Edition
Author:
Brad Kleindl
Publication date:
2000
Publisher:
South-Western Pub
Format:
Paperback
368 pages
Summary
Strategic Electronic Marketing: Managing E-Business (ISBN-13: 9780324072648 and ISBN-10: 0324072643), written by authors
Brad Kleindl, was published by South-Western Pub in 2000.
With an overall rating of 4.2 stars, it's a notable title among other
books. You can easily purchase or rent Strategic Electronic Marketing: Managing E-Business (Paperback) from BooksRun,
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Description
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underline marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Kleindl prepares the reader for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases.
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