Managerial Economics: Applications, Strategy and Tactics
ISBN-13:
9780324058819
ISBN-10:
0324058810
Edition:
9th
Author:
R. Charles Moyer, James R. McGuigan, Frederick H.deB. Harris
Publication date:
2001
Publisher:
South-Western College Pub
Format:
Hardcover
832 pages
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Book details
ISBN-13:
9780324058819
ISBN-10:
0324058810
Edition:
9th
Author:
R. Charles Moyer, James R. McGuigan, Frederick H.deB. Harris
Publication date:
2001
Publisher:
South-Western College Pub
Format:
Hardcover
832 pages
Summary
Managerial Economics: Applications, Strategy and Tactics (ISBN-13: 9780324058819 and ISBN-10: 0324058810), written by authors
R. Charles Moyer, James R. McGuigan, Frederick H.deB. Harris, was published by South-Western College Pub in 2001.
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Description
This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
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