Multinational Management: A Strategic Approach
ISBN-13:
9780324055696
ISBN-10:
0324055692
Edition:
2
Author:
John B. Cullen
Publication date:
2001
Publisher:
South-Western College Pub
Format:
Hardcover
664 pages
Category:
International Business
,
Management
,
Management & Leadership
FREE US shipping
Book details
ISBN-13:
9780324055696
ISBN-10:
0324055692
Edition:
2
Author:
John B. Cullen
Publication date:
2001
Publisher:
South-Western College Pub
Format:
Hardcover
664 pages
Category:
International Business
,
Management
,
Management & Leadership
Summary
Multinational Management: A Strategic Approach (ISBN-13: 9780324055696 and ISBN-10: 0324055692), written by authors
John B. Cullen, was published by South-Western College Pub in 2001.
With an overall rating of 3.7 stars, it's a notable title among other
International Business
(Management, Management & Leadership) books. You can easily purchase or rent Multinational Management: A Strategic Approach (Hardcover) from BooksRun,
along with many other new and used
International Business
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.47.
Description
Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the key topics of: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
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