The Law of Marketing
ISBN-13:
9780324009026
ISBN-10:
032400902X
Edition:
1
Author:
Lynda J. Oswald
Publication date:
2001
Publisher:
South-Western College/West
Format:
Hardcover
496 pages
Category:
Marketing
,
Marketing & Sales
,
Franchising
,
Business Law
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Book details
ISBN-13:
9780324009026
ISBN-10:
032400902X
Edition:
1
Author:
Lynda J. Oswald
Publication date:
2001
Publisher:
South-Western College/West
Format:
Hardcover
496 pages
Category:
Marketing
,
Marketing & Sales
,
Franchising
,
Business Law
Summary
The Law of Marketing (ISBN-13: 9780324009026 and ISBN-10: 032400902X), written by authors
Lynda J. Oswald, was published by South-Western College/West in 2001.
With an overall rating of 4.4 stars, it's a notable title among other
Marketing
(Marketing & Sales, Franchising, Business Law) books. You can easily purchase or rent The Law of Marketing (Hardcover) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
This stand-alone text provides a comprehensive overview of the law relating to marketing activities. The textbook shows the student how to become a better manager. Students learn how to make informed decisions when confronted with legal issues related to the marketing of goods or services. The book emphasizes the prevention of liability and disputes while using the law to formulate defensible business decisions.
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