Public Relations: Strategies and Tactics (6th Edition)
ISBN-13:
9780321055552
ISBN-10:
0321055551
Edition:
6th
Author:
Dennis L. Wilcox, Glen T. Cameron, Phillip H. Ault, Warren K. Agee
Publication date:
1999
Publisher:
Longman Pub Group
Format:
Hardcover
584 pages
Category:
Public Relations
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780321055552
ISBN-10:
0321055551
Edition:
6th
Author:
Dennis L. Wilcox, Glen T. Cameron, Phillip H. Ault, Warren K. Agee
Publication date:
1999
Publisher:
Longman Pub Group
Format:
Hardcover
584 pages
Category:
Public Relations
,
Marketing & Sales
Summary
Public Relations: Strategies and Tactics (6th Edition) (ISBN-13: 9780321055552 and ISBN-10: 0321055551), written by authors
Dennis L. Wilcox, Glen T. Cameron, Phillip H. Ault, Warren K. Agee, was published by Longman Pub Group in 1999.
With an overall rating of 4.2 stars, it's a notable title among other
Public Relations
(Marketing & Sales) books. You can easily purchase or rent Public Relations: Strategies and Tactics (6th Edition) (Hardcover) from BooksRun,
along with many other new and used
Public Relations
books
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Description
Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.
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