Marketing Management and Strategy: Marketing Engineering Applications

Marketing Management and Strategy: Marketing Engineering Applications (ISBN-13: 9780321046406 and ISBN-10: 0321046404), written by authors Gary L. Lilien, Arvind Rangaswamy, was published by Addison-Wesley in 1998. With an overall rating of 4.2 stars, it's a notable title among other books. You can easily purchase or rent Marketing Management and Strategy: Marketing Engineering Applications (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.54.