Marketing Engineering: Computer-Assisted Marketing Analysis and Planning

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (ISBN-13: 9780321030504 and ISBN-10: 0321030508), written by authors Arvind Rangaswamy, Lilien, was published by Prentice Hall in 1998. With an overall rating of 3.8 stars, it's a notable title among other books. You can easily purchase or rent Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.35.