9780321015471-0321015479-Public Relations: Strategies and Tactics

Public Relations: Strategies and Tactics

ISBN-13: 9780321015471
ISBN-10: 0321015479
Edition: 5th
Author: Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee
Publication date: 1998
Publisher: Longman Pub Group
Format: Hardcover 584 pages
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Book details

ISBN-13: 9780321015471
ISBN-10: 0321015479
Edition: 5th
Author: Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee
Publication date: 1998
Publisher: Longman Pub Group
Format: Hardcover 584 pages

Summary

Public Relations: Strategies and Tactics (ISBN-13: 9780321015471 and ISBN-10: 0321015479), written by authors Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee, was published by Longman Pub Group in 1998. With an overall rating of 4.5 stars, it's a notable title among other Public Relations (Marketing & Sales) books. You can easily purchase or rent Public Relations: Strategies and Tactics (Hardcover) from BooksRun, along with many other new and used Public Relations books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.42.

Description

Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.

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