Tutorial Marketing Engineering
ISBN-13:
9780321001955
ISBN-10:
0321001958
Author:
Gary L. Lilien, Arvind Rangaswamy
Publication date:
2003
Publisher:
Addison Wesley Publishing Company
Format:
Paperback
360 pages
FREE US shipping
Book details
ISBN-13:
9780321001955
ISBN-10:
0321001958
Author:
Gary L. Lilien, Arvind Rangaswamy
Publication date:
2003
Publisher:
Addison Wesley Publishing Company
Format:
Paperback
360 pages
Summary
Tutorial Marketing Engineering (ISBN-13: 9780321001955 and ISBN-10: 0321001958), written by authors
Gary L. Lilien, Arvind Rangaswamy, was published by Addison Wesley Publishing Company in 2003.
With an overall rating of 3.6 stars, it's a notable title among other
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Description
This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
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