Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
ISBN-13:
9780316314046
ISBN-10:
0316314048
Author:
W. Chan Kim, Renée Mauborgne
Publication date:
2017
Publisher:
Hachette Books
Format:
Hardcover
336 pages
Category:
Environmental Economics
,
Economics
,
Sustainable Development
,
Leadership & Motivation
,
Management & Leadership
,
Systems & Planning
,
Marketing
,
Marketing & Sales
,
Nonprofit Organizations & Charities
,
Small Business & Entrepreneurship
,
Entrepreneurship
,
Strategic Planning
,
Processes & Infrastructure
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Dust jacket shows light shelf wear. Pages are clean and intact. There is some slight dirtiness on the textblock/fore edge from handling. Has some minor dirtiness on the outside from handling.\r\n
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Dust jacket show heavy shelf wear. Pages are clean and intact. There is some slight dirtiness on the textblock/fore edge from handling. Has some minor dirtiness on the outside from handling.
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Brand New! Not overstocks! Brand New direct from the publisher! Ships in sturdy cardboard packaging.
Book details
ISBN-13:
9780316314046
ISBN-10:
0316314048
Author:
W. Chan Kim, Renée Mauborgne
Publication date:
2017
Publisher:
Hachette Books
Format:
Hardcover
336 pages
Category:
Environmental Economics
,
Economics
,
Sustainable Development
,
Leadership & Motivation
,
Management & Leadership
,
Systems & Planning
,
Marketing
,
Marketing & Sales
,
Nonprofit Organizations & Charities
,
Small Business & Entrepreneurship
,
Entrepreneurship
,
Strategic Planning
,
Processes & Infrastructure
Summary
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth (ISBN-13: 9780316314046 and ISBN-10: 0316314048), written by authors
W. Chan Kim, Renée Mauborgne, was published by Hachette Books in 2017.
With an overall rating of 3.6 stars, it's a notable title among other
Environmental Economics
(Economics, Sustainable Development, Leadership & Motivation, Management & Leadership, Systems & Planning, Marketing, Marketing & Sales, Nonprofit Organizations & Charities, Small Business & Entrepreneurship, Entrepreneurship, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth (Hardcover) from BooksRun,
along with many other new and used
Environmental Economics
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.49.
Description
NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLER
USA TODAY BESTSELLER
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.
USA TODAY BESTSELLER
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.
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