Marketing Research Essentials
ISBN-13:
9780314042835
ISBN-10:
0314042830
Author:
Roger H. Gates, Carl D. McDaniel
Publication date:
1995
Publisher:
West Group
Format:
Paperback
550 pages
FREE US shipping
Book details
ISBN-13:
9780314042835
ISBN-10:
0314042830
Author:
Roger H. Gates, Carl D. McDaniel
Publication date:
1995
Publisher:
West Group
Format:
Paperback
550 pages
Summary
Marketing Research Essentials (ISBN-13: 9780314042835 and ISBN-10: 0314042830), written by authors
Roger H. Gates, Carl D. McDaniel, was published by West Group in 1995.
With an overall rating of 3.5 stars, it's a notable title among other
books. You can easily purchase or rent Marketing Research Essentials (Paperback) from BooksRun,
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Description
Marketing Research Essentials, 3e keeps the hottest concepts, insights, basics, and examples from McDaniel & Gates' Contemporary Marketing Research, 4e, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates the Internet and technology issues and methods - all while preserving the clarity and managerial approach for which McDaniel and Gates are known.
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