9780314041623-0314041621-Effective Marketing: Creating and Keeping Customers

Effective Marketing: Creating and Keeping Customers

ISBN-13: 9780314041623
ISBN-10: 0314041621
Edition: 1
Author: William G. Zikmund, Michael DAmico
Publication date: 1994
Publisher: Cengage Learning
Format: Paperback 636 pages
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Book details

ISBN-13: 9780314041623
ISBN-10: 0314041621
Edition: 1
Author: William G. Zikmund, Michael DAmico
Publication date: 1994
Publisher: Cengage Learning
Format: Paperback 636 pages

Summary

Effective Marketing: Creating and Keeping Customers (ISBN-13: 9780314041623 and ISBN-10: 0314041621), written by authors William G. Zikmund, Michael DAmico, was published by Cengage Learning in 1994. With an overall rating of 3.7 stars, it's a notable title among other books. You can easily purchase or rent Effective Marketing: Creating and Keeping Customers (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.6.

Description

This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.

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