Social Entrepreneurship: How Businesses Can Transform Society [3 volumes]

Tackling one of the hottest topics in business today, experts share practical insights about how to finance, market, manage, and assess a social entrepreneurship venture to create a new organization that can do well and do good.

• Useful examples of how successful social entrepreneurship enterprises develop marketing plans and promote themselves with integrity

• Models for exemplary performance measurement

• A concluding chapter in each volume that summarizes and focuses the insights offered

• Contributions from the leading practitioners and scholars in the field of social entrepreneurship

• Graphics that illustrate and illuminate key points, facilitating comprehension

• A glossary of terms to assist students and lay readers