How to Advertise
ISBN-13:
9780312171087
ISBN-10:
0312171080
Edition:
2nd
Author:
Kenneth Roman, Jane Maas
Publication date:
1997
Publisher:
St. Martin's Griffin
Format:
Paperback
208 pages
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Book details
ISBN-13:
9780312171087
ISBN-10:
0312171080
Edition:
2nd
Author:
Kenneth Roman, Jane Maas
Publication date:
1997
Publisher:
St. Martin's Griffin
Format:
Paperback
208 pages
Summary
How to Advertise (ISBN-13: 9780312171087 and ISBN-10: 0312171080), written by authors
Kenneth Roman, Jane Maas, was published by St. Martin's Griffin in 1997.
With an overall rating of 3.7 stars, it's a notable title among other
books. You can easily purchase or rent How to Advertise (Paperback) from BooksRun,
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Description
An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies of color photos.
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