The Victory Lab: The Secret Science of Winning Campaigns
ISBN-13:
9780307954800
ISBN-10:
0307954803
Edition:
Reprint
Author:
Sasha Issenberg
Publication date:
2013
Publisher:
Crown
Format:
Paperback
416 pages
FREE US shipping
Book details
ISBN-13:
9780307954800
ISBN-10:
0307954803
Edition:
Reprint
Author:
Sasha Issenberg
Publication date:
2013
Publisher:
Crown
Format:
Paperback
416 pages
Summary
The Victory Lab: The Secret Science of Winning Campaigns (ISBN-13: 9780307954800 and ISBN-10: 0307954803), written by authors
Sasha Issenberg, was published by Crown in 2013.
With an overall rating of 3.5 stars, it's a notable title among other
Behavioral Psychology
(Behavioral Sciences, United States, Politics & Government, Specific Topics) books. You can easily purchase or rent The Victory Lab: The Secret Science of Winning Campaigns (Paperback) from BooksRun,
along with many other new and used
Behavioral Psychology
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.35.
Description
UPDATED FOR THE 2016 ELECTION
The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab,journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab,journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
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