Marketing in Hospitality and Tourism: A Consumer Focus
ISBN-13:
9780304328253
ISBN-10:
0304328251
Author:
Richard Teare, Josef A. Mazanec, Simon Crawford-Welch, Stephen Calver
Publication date:
1994
Publisher:
Cengage Learning
Format:
Paperback
256 pages
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Book details
ISBN-13:
9780304328253
ISBN-10:
0304328251
Author:
Richard Teare, Josef A. Mazanec, Simon Crawford-Welch, Stephen Calver
Publication date:
1994
Publisher:
Cengage Learning
Format:
Paperback
256 pages
Summary
Marketing in Hospitality and Tourism: A Consumer Focus (ISBN-13: 9780304328253 and ISBN-10: 0304328251), written by authors
Richard Teare, Josef A. Mazanec, Simon Crawford-Welch, Stephen Calver, was published by Cengage Learning in 1994.
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Description
The book is divided into four parts. Part One focuses on consumer decision-making and the implications for service delivery and quality in hotels and restaurants. The second section deals with predicting consumer behaviour and segmenting travel markets, and the third part covers the role of consumer research in new-product development. The last part looks at the development of marketing communication strategies to reinforce and change consumer attitudes to leisure markets.
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