Status Update: Celebrity, Publicity, and Branding in the Social Media Age
ISBN-13:
9780300176728
ISBN-10:
0300176724
Edition:
First Edition
Author:
Alice E. Marwick
Publication date:
2013
Publisher:
Yale University Press
Format:
Hardcover
360 pages
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Book details
ISBN-13:
9780300176728
ISBN-10:
0300176724
Edition:
First Edition
Author:
Alice E. Marwick
Publication date:
2013
Publisher:
Yale University Press
Format:
Hardcover
360 pages
Summary
Status Update: Celebrity, Publicity, and Branding in the Social Media Age (ISBN-13: 9780300176728 and ISBN-10: 0300176724), written by authors
Alice E. Marwick, was published by Yale University Press in 2013.
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Description
Social media, once heralded as revolutionary and democratic, have instead proved exclusionary and elitist
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research—which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists—explores the culture and ideology of San Francisco’s tech community in the period between the dot com boom and the App store, when the city was the world’s center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques—such as self-branding, micro-celebrity, and life-streaming—to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research—which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists—explores the culture and ideology of San Francisco’s tech community in the period between the dot com boom and the App store, when the city was the world’s center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques—such as self-branding, micro-celebrity, and life-streaming—to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.
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