9780292725355-0292725353-Border Radio: Quacks, Yodelers, Pitchmen, Psychics, and Other Amazing Broadcasters of the American Airwaves, Revised Edition

Border Radio: Quacks, Yodelers, Pitchmen, Psychics, and Other Amazing Broadcasters of the American Airwaves, Revised Edition

ISBN-13: 9780292725355
ISBN-10: 0292725353
Edition: Revised
Author: Gene Fowler, Bill Crawford
Publication date: 2002
Publisher: University of Texas Press
Format: Paperback 371 pages
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Book details

ISBN-13: 9780292725355
ISBN-10: 0292725353
Edition: Revised
Author: Gene Fowler, Bill Crawford
Publication date: 2002
Publisher: University of Texas Press
Format: Paperback 371 pages

Summary

Border Radio: Quacks, Yodelers, Pitchmen, Psychics, and Other Amazing Broadcasters of the American Airwaves, Revised Edition (ISBN-13: 9780292725355 and ISBN-10: 0292725353), written by authors Gene Fowler, Bill Crawford, was published by University of Texas Press in 2002. With an overall rating of 4.3 stars, it's a notable title among other Communication & Media Studies (Social Sciences) books. You can easily purchase or rent Border Radio: Quacks, Yodelers, Pitchmen, Psychics, and Other Amazing Broadcasters of the American Airwaves, Revised Edition (Paperback) from BooksRun, along with many other new and used Communication & Media Studies books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $2.45.

Description

Before the Internet brought the world together, there was border radio. These mega-watt "border blaster" stations, set up just across the Mexican border to evade U.S. regulations, beamed programming across the United States and as far away as South America, Japan, and Western Europe.

This book traces the eventful history of border radio from its founding in the 1930s by "goat-gland doctor" J. R. Brinkley to the glory days of Wolfman Jack in the 1960s. Along the way, it shows how border broadcasters pioneered direct sales advertising, helped prove the power of electronic media as a political tool, aided in spreading the popularity of country music, rhythm and blues, and rock, and laid the foundations for today's electronic church. The authors have revised the text to include even more first-hand information and a larger selection of photographs.

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