9780275941505-0275941507-High-Tech Campaigns: Computer Technology in Political Communication (Praeger Series in Political Communication)

High-Tech Campaigns: Computer Technology in Political Communication (Praeger Series in Political Communication)

ISBN-13: 9780275941505
ISBN-10: 0275941507
Author: Gary W. Selnow
Publication date: 1993
Publisher: Praeger
Format: Hardcover 240 pages
FREE US shipping

Book details

ISBN-13: 9780275941505
ISBN-10: 0275941507
Author: Gary W. Selnow
Publication date: 1993
Publisher: Praeger
Format: Hardcover 240 pages

Summary

High-Tech Campaigns: Computer Technology in Political Communication (Praeger Series in Political Communication) (ISBN-13: 9780275941505 and ISBN-10: 0275941507), written by authors Gary W. Selnow, was published by Praeger in 1993. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent High-Tech Campaigns: Computer Technology in Political Communication (Praeger Series in Political Communication) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.31.

Description

Selnow examines how emerging computer technologies advance the gathering and dissemination of political information and how the recent developments in hardware and software help technicians manage and manipulate complex voter databases. Gary W. Selnow considers the refinements of polling techniques that yield raw data for elaborate voter analyses and targeted information strategies and discusses how the new technologies contribute to the effective construction of political messages.

Selnow begins with a discussion of targeted communication and demonstrates the universal trend toward ever narrower audience contacts, explaining how media deliver small audiences and how computers help communicators understand these audiences in order to craft messages with individual appeal. Against this theoretical backdrop, he looks at public surveying techniques that provide audience surveillance data, databases that contain the political genetic material for each voter, and analytic methods that unfold an audience into its constituent parts. Finally, he examines the effects of these technologies on American voters, the press, and the political system. Leading journalists and media scholars offer their views on the subject, describing the problems and discussing their concerns about safeguards for privacy, maintenance of the American political system, and continuing press access to campaign information.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book