Marketing Public Transit: A Strategic Approach (PRAEGER SERIES IN PUBLIC AND NONPROFIT SECTOR MARKETING)
ISBN-13:
9780275924997
ISBN-10:
0275924998
Author:
George S Day, Christopher Lovelock, John E.G. Bateson, Gordon Lewin
Publication date:
1987
Publisher:
Praeger
Format:
Hardcover
238 pages
Category:
Transportation
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Book details
ISBN-13:
9780275924997
ISBN-10:
0275924998
Author:
George S Day, Christopher Lovelock, John E.G. Bateson, Gordon Lewin
Publication date:
1987
Publisher:
Praeger
Format:
Hardcover
238 pages
Category:
Transportation
Summary
Marketing Public Transit: A Strategic Approach (PRAEGER SERIES IN PUBLIC AND NONPROFIT SECTOR MARKETING) (ISBN-13: 9780275924997 and ISBN-10: 0275924998), written by authors
George S Day, Christopher Lovelock, John E.G. Bateson, Gordon Lewin, was published by Praeger in 1987.
With an overall rating of 4.1 stars, it's a notable title among other
Transportation
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Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
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