9780275921873-0275921875-A Theory of Political Choice Behavior (Praeger Series in Public and Nonprofit Sector Marketing)

A Theory of Political Choice Behavior (Praeger Series in Public and Nonprofit Sector Marketing)

ISBN-13: 9780275921873
ISBN-10: 0275921875
Author: Jagdish N. Sheth, Bruce I Newman
Publication date: 1987
Publisher: Praeger
Format: Hardcover 199 pages
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Book details

ISBN-13: 9780275921873
ISBN-10: 0275921875
Author: Jagdish N. Sheth, Bruce I Newman
Publication date: 1987
Publisher: Praeger
Format: Hardcover 199 pages

Summary

A Theory of Political Choice Behavior (Praeger Series in Public and Nonprofit Sector Marketing) (ISBN-13: 9780275921873 and ISBN-10: 0275921875), written by authors Jagdish N. Sheth, Bruce I Newman, was published by Praeger in 1987. With an overall rating of 4.5 stars, it's a notable title among other Cultural (Anthropology, Political Science, Politics & Government) books. You can easily purchase or rent A Theory of Political Choice Behavior (Praeger Series in Public and Nonprofit Sector Marketing) (Hardcover) from BooksRun, along with many other new and used Cultural books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent elections; its prediction rate is as high as 95 percent in some cases. Section A examines the need to understand voter behavior and analyzes the traditional methods researchers have used in the past; Section B puts forth the author's new theory; Section C tests that theory; and Section D describes its implications for the present and the future. A tested recipe book for public policymakers as well as candidates, their media people, and their campaign strategists on all levels, this volume also includes sample surveys which pollsters can use to design their own polls.

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