Advertising and Consumer Psychology: Volume 3
ISBN-13:
9780275921545
ISBN-10:
0275921549
Author:
Jerry Olson, Keith Sentis
Publication date:
1986
Publisher:
Praeger
Format:
Hardcover
306 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
,
Psychology & Counseling
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Book details
ISBN-13:
9780275921545
ISBN-10:
0275921549
Author:
Jerry Olson, Keith Sentis
Publication date:
1986
Publisher:
Praeger
Format:
Hardcover
306 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
,
Psychology & Counseling
Summary
Advertising and Consumer Psychology: Volume 3 (ISBN-13: 9780275921545 and ISBN-10: 0275921549), written by authors
Jerry Olson, Keith Sentis, was published by Praeger in 1986.
With an overall rating of 3.7 stars, it's a notable title among other
Advertising
(Marketing & Sales, Marketing, Psychology & Counseling) books. You can easily purchase or rent Advertising and Consumer Psychology: Volume 3 (Hardcover) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.6.
Description
The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.
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