9780275921545-0275921549-Advertising and Consumer Psychology: Volume 3

Advertising and Consumer Psychology: Volume 3

ISBN-13: 9780275921545
ISBN-10: 0275921549
Author: Jerry Olson, Keith Sentis
Publication date: 1986
Publisher: Praeger
Format: Hardcover 306 pages
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Book details

ISBN-13: 9780275921545
ISBN-10: 0275921549
Author: Jerry Olson, Keith Sentis
Publication date: 1986
Publisher: Praeger
Format: Hardcover 306 pages

Summary

Advertising and Consumer Psychology: Volume 3 (ISBN-13: 9780275921545 and ISBN-10: 0275921549), written by authors Jerry Olson, Keith Sentis, was published by Praeger in 1986. With an overall rating of 3.7 stars, it's a notable title among other Advertising (Marketing & Sales, Marketing, Psychology & Counseling) books. You can easily purchase or rent Advertising and Consumer Psychology: Volume 3 (Hardcover) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.6.

Description

The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.
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