Consumer Behaviour
ISBN-13:
9780273787136
ISBN-10:
0273787136
Edition:
11th edition
Author:
Leon Schiffman
Publication date:
1600
Publisher:
Pearson Education Limited
Format:
Paperback
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Book details
ISBN-13:
9780273787136
ISBN-10:
0273787136
Edition:
11th edition
Author:
Leon Schiffman
Publication date:
1600
Publisher:
Pearson Education Limited
Format:
Paperback
Summary
Consumer Behaviour (ISBN-13: 9780273787136 and ISBN-10: 0273787136), written by authors
Leon Schiffman, was published by Pearson Education Limited in 1600.
With an overall rating of 3.8 stars, it's a notable title among other
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Description
Consumer Behaviour, Global Edition
For undergraduate and graduate consumer behavior courses.The text that set the standard for consumer behavior study.Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.
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