9780273756507-0273756508-Principles of Direct Database & Digital Marketing

Principles of Direct Database & Digital Marketing

ISBN-13: 9780273756507
ISBN-10: 0273756508
Edition: 5
Author: Alan Tapp
Publication date: 2014
Publisher: Pearson Education
Format: Paperback 557 pages
FREE US shipping
Buy

From $59.99

Book details

ISBN-13: 9780273756507
ISBN-10: 0273756508
Edition: 5
Author: Alan Tapp
Publication date: 2014
Publisher: Pearson Education
Format: Paperback 557 pages

Summary

Principles of Direct Database & Digital Marketing (ISBN-13: 9780273756507 and ISBN-10: 0273756508), written by authors Alan Tapp, was published by Pearson Education in 2014. With an overall rating of 4.2 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Principles of Direct Database & Digital Marketing (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.54.

Description

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?

Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.

The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book