How to Double Your Sales: The ultimate masterclass in how to sell anything to anyone (Financial Times Series)

How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success.

Key features of How to Double your sales include:

• An 8-week plan with action points and exercises to build your sales skills week by week
• Template scripts you can customise and use to win new prospects, overcome objections and close sales
• How to use tried-and-tested NLP techniques to programme your mind for sales success
• Why you may never need to cold call again
• How to cold call and set appointments when you have to
• Stress-free techniques for handling objections
• The 13 best closes
• Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management