Marketing Research: An Applied Approach
ISBN-13:
9780273725855
ISBN-10:
0273725858
Edition:
4
Author:
Naresh K Malhotra, David F. Birks, Peter Wills
Publication date:
2012
Publisher:
Pearson Education
Format:
Paperback
1037 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780273725855
ISBN-10:
0273725858
Edition:
4
Author:
Naresh K Malhotra, David F. Birks, Peter Wills
Publication date:
2012
Publisher:
Pearson Education
Format:
Paperback
1037 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing Research: An Applied Approach (ISBN-13: 9780273725855 and ISBN-10: 0273725858), written by authors
Naresh K Malhotra, David F. Birks, Peter Wills, was published by Pearson Education in 2012.
With an overall rating of 4.4 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing Research: An Applied Approach (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.48.
Description
Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear understanding of how to:
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