Research Methods for Business Students
Book details
Summary
Description
A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.
The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the `student choice' and run-away market leader.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
The following online resources support the text:
For Students: self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide For Instructors: teaching manual, powerpoint slides, testbank
Features
Case Studies and Focus on Student Research illustrate how student research can be conducted
Research in the News and Focus on Management Research give examples of research in both academic and commercial environments
Checklists, Questions and "Progressing your Research Project" give practical advice on the step-by-step process of conducting research
Guidance on use of SPSS, NVivo and internet searching on the companion website
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