Innovation Management and New Product Development

Innovation Management and New Product Development (ISBN-13: 9780273713159 and ISBN-10: 0273713159), written by authors Paul Trott, was published by Pearson College Div in 2008. With an overall rating of 3.6 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Innovation Management and New Product Development (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.46.