Marketing Strategy and Competitive Positioning
ISBN-13:
9780273706977
ISBN-10:
0273706977
Edition:
4
Author:
Nigel Piercy, Brigitte Nicoulaud, Graham J. Hooley
Publication date:
2008
Publisher:
Pearson College Div
Format:
Paperback
614 pages
Category:
Systems & Planning
,
Management & Leadership
FREE US shipping
Book details
ISBN-13:
9780273706977
ISBN-10:
0273706977
Edition:
4
Author:
Nigel Piercy, Brigitte Nicoulaud, Graham J. Hooley
Publication date:
2008
Publisher:
Pearson College Div
Format:
Paperback
614 pages
Category:
Systems & Planning
,
Management & Leadership
Summary
Marketing Strategy and Competitive Positioning (ISBN-13: 9780273706977 and ISBN-10: 0273706977), written by authors
Nigel Piercy, Brigitte Nicoulaud, Graham J. Hooley, was published by Pearson College Div in 2008.
With an overall rating of 3.8 stars, it's a notable title among other
Systems & Planning
(Management & Leadership) books. You can easily purchase or rent Marketing Strategy and Competitive Positioning (Paperback, Used) from BooksRun,
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Description
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
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