9780273706977-0273706977-Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

ISBN-13: 9780273706977
ISBN-10: 0273706977
Edition: 4
Author: Nigel Piercy, Brigitte Nicoulaud, Graham J. Hooley
Publication date: 2008
Publisher: Pearson College Div
Format: Paperback 614 pages
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Book details

ISBN-13: 9780273706977
ISBN-10: 0273706977
Edition: 4
Author: Nigel Piercy, Brigitte Nicoulaud, Graham J. Hooley
Publication date: 2008
Publisher: Pearson College Div
Format: Paperback 614 pages

Summary

Marketing Strategy and Competitive Positioning (ISBN-13: 9780273706977 and ISBN-10: 0273706977), written by authors Nigel Piercy, Brigitte Nicoulaud, Graham J. Hooley, was published by Pearson College Div in 2008. With an overall rating of 3.8 stars, it's a notable title among other Systems & Planning (Management & Leadership) books. You can easily purchase or rent Marketing Strategy and Competitive Positioning (Paperback, Used) from BooksRun, along with many other new and used Systems & Planning books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.54.

Description

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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