9780273706892-0273706896-Marketing Research: An Applied Approach

Marketing Research: An Applied Approach

ISBN-13: 9780273706892
ISBN-10: 0273706896
Edition: 3rd
Author: Naresh K Malhotra, David F. Birks
Publication date: 2008
Publisher: Trans-Atlantic Publications, Inc.
Format: Paperback 835 pages
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Book details

ISBN-13: 9780273706892
ISBN-10: 0273706896
Edition: 3rd
Author: Naresh K Malhotra, David F. Birks
Publication date: 2008
Publisher: Trans-Atlantic Publications, Inc.
Format: Paperback 835 pages

Summary

Marketing Research: An Applied Approach (ISBN-13: 9780273706892 and ISBN-10: 0273706896), written by authors Naresh K Malhotra, David F. Birks, was published by Trans-Atlantic Publications, Inc. in 2008. With an overall rating of 3.8 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing Research: An Applied Approach (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.6.

Description

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.

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