Global Marketing: A Decision-Oriented Approach
ISBN-13:
9780273706786
ISBN-10:
0273706780
Edition:
4
Author:
Svend Hollensen
Publication date:
2007
Publisher:
Pearson College Div
Format:
Paperback
714 pages
FREE US shipping
Book details
ISBN-13:
9780273706786
ISBN-10:
0273706780
Edition:
4
Author:
Svend Hollensen
Publication date:
2007
Publisher:
Pearson College Div
Format:
Paperback
714 pages
Summary
Global Marketing: A Decision-Oriented Approach (ISBN-13: 9780273706786 and ISBN-10: 0273706780), written by authors
Svend Hollensen, was published by Pearson College Div in 2007.
With an overall rating of 4.5 stars, it's a notable title among other
books. You can easily purchase or rent Global Marketing: A Decision-Oriented Approach (Paperback) from BooksRun,
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Description
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing.
- Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.
- All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
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