Marketing Research: An Integrated Approach
ISBN-13:
9780273694748
ISBN-10:
027369474X
Edition:
2
Author:
Alan M. Wilson
Publication date:
2006
Publisher:
Pearson College Div
Format:
Paperback
432 pages
FREE US shipping
Book details
ISBN-13:
9780273694748
ISBN-10:
027369474X
Edition:
2
Author:
Alan M. Wilson
Publication date:
2006
Publisher:
Pearson College Div
Format:
Paperback
432 pages
Summary
Marketing Research: An Integrated Approach (ISBN-13: 9780273694748 and ISBN-10: 027369474X), written by authors
Alan M. Wilson, was published by Pearson College Div in 2006.
With an overall rating of 4.3 stars, it's a notable title among other
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Description
This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time.
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