Marketing Communications: A European Perspective
ISBN-13:
9780273685005
ISBN-10:
0273685007
Edition:
2
Author:
Patrick De Pelsmacker, Joeri Van Den Bergh, Maggie Geuens
Publication date:
2004
Publisher:
Ft Pr
Format:
Paperback
578 pages
FREE US shipping
Book details
ISBN-13:
9780273685005
ISBN-10:
0273685007
Edition:
2
Author:
Patrick De Pelsmacker, Joeri Van Den Bergh, Maggie Geuens
Publication date:
2004
Publisher:
Ft Pr
Format:
Paperback
578 pages
Summary
Marketing Communications: A European Perspective (ISBN-13: 9780273685005 and ISBN-10: 0273685007), written by authors
Patrick De Pelsmacker, Joeri Van Den Bergh, Maggie Geuens, was published by Ft Pr in 2004.
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Description
Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading.
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