9780273683551-0273683551-Principles of Direct and Database Marketing (3rd Edition)

Principles of Direct and Database Marketing (3rd Edition)

ISBN-13: 9780273683551
ISBN-10: 0273683551
Edition: 3
Author: Alan Tapp
Publication date: 2004
Publisher: Pearson Education Canada
Format: Paperback 504 pages
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Book details

ISBN-13: 9780273683551
ISBN-10: 0273683551
Edition: 3
Author: Alan Tapp
Publication date: 2004
Publisher: Pearson Education Canada
Format: Paperback 504 pages

Summary

Principles of Direct and Database Marketing (3rd Edition) (ISBN-13: 9780273683551 and ISBN-10: 0273683551), written by authors Alan Tapp, was published by Pearson Education Canada in 2004. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent Principles of Direct and Database Marketing (3rd Edition) (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.38.

Description

An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world. Approached from a practitioner point of view.

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