Marketing Research: An Integrated Approach
ISBN-13:
9780273651130
ISBN-10:
0273651137
Author:
Alan M. Wilson
Publication date:
2002
Publisher:
Ft Pr
Format:
Paperback
353 pages
FREE US shipping
Book details
ISBN-13:
9780273651130
ISBN-10:
0273651137
Author:
Alan M. Wilson
Publication date:
2002
Publisher:
Ft Pr
Format:
Paperback
353 pages
Summary
Marketing Research: An Integrated Approach (ISBN-13: 9780273651130 and ISBN-10: 0273651137), written by authors
Alan M. Wilson, was published by Ft Pr in 2002.
With an overall rating of 3.9 stars, it's a notable title among other
books. You can easily purchase or rent Marketing Research: An Integrated Approach (Paperback) from BooksRun,
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Description
This title provides an integration of both the professional and the practical elements of marketing research. The perspective is market-led, rather than focusing on technique, and the text remains accessible by assuming less statistical knowledge than most others available.
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