The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business
ISBN-13:
9780273650317
ISBN-10:
0273650319
Author:
Ken Burnett
Publication date:
2000
Publisher:
Ft Pr
Format:
Hardcover
401 pages
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Book details
ISBN-13:
9780273650317
ISBN-10:
0273650319
Author:
Ken Burnett
Publication date:
2000
Publisher:
Ft Pr
Format:
Hardcover
401 pages
Summary
The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business (ISBN-13: 9780273650317 and ISBN-10: 0273650319), written by authors
Ken Burnett, was published by Ft Pr in 2000.
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Description
(Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.
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