Marketing Research: An International Approach
ISBN-13:
9780273646358
ISBN-10:
0273646354
Edition:
1
Author:
Svend Hollensen, Marcus J. Schmidt
Publication date:
2006
Publisher:
Pearson College Div
Format:
Paperback
613 pages
FREE US shipping
Book details
ISBN-13:
9780273646358
ISBN-10:
0273646354
Edition:
1
Author:
Svend Hollensen, Marcus J. Schmidt
Publication date:
2006
Publisher:
Pearson College Div
Format:
Paperback
613 pages
Summary
Marketing Research: An International Approach (ISBN-13: 9780273646358 and ISBN-10: 0273646354), written by authors
Svend Hollensen, Marcus J. Schmidt, was published by Pearson College Div in 2006.
With an overall rating of 4.3 stars, it's a notable title among other
Marketing
(Human Resources & Personnel Management, Human Resources, Marketing & Sales) books. You can easily purchase or rent Marketing Research: An International Approach (Paperback) from BooksRun,
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Marketing
books
and textbooks.
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Description
This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin.
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