9780273646358-0273646354-Marketing Research: An International Approach

Marketing Research: An International Approach

ISBN-13: 9780273646358
ISBN-10: 0273646354
Edition: 1
Author: Svend Hollensen, Marcus J. Schmidt
Publication date: 2006
Publisher: Pearson College Div
Format: Paperback 613 pages
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Book details

ISBN-13: 9780273646358
ISBN-10: 0273646354
Edition: 1
Author: Svend Hollensen, Marcus J. Schmidt
Publication date: 2006
Publisher: Pearson College Div
Format: Paperback 613 pages

Summary

Marketing Research: An International Approach (ISBN-13: 9780273646358 and ISBN-10: 0273646354), written by authors Svend Hollensen, Marcus J. Schmidt, was published by Pearson College Div in 2006. With an overall rating of 4.3 stars, it's a notable title among other Marketing (Human Resources & Personnel Management, Human Resources, Marketing & Sales) books. You can easily purchase or rent Marketing Research: An International Approach (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.44.

Description

This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin.

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