Contemporary Advertising
ISBN-13:
9780256262537
ISBN-10:
0256262535
Edition:
Subsequent
Author:
William F. Arens
Publication date:
1998
Publisher:
McGraw-Hill College
Format:
Hardcover
736 pages
FREE US shipping
Book details
ISBN-13:
9780256262537
ISBN-10:
0256262535
Edition:
Subsequent
Author:
William F. Arens
Publication date:
1998
Publisher:
McGraw-Hill College
Format:
Hardcover
736 pages
Summary
Contemporary Advertising (ISBN-13: 9780256262537 and ISBN-10: 0256262535), written by authors
William F. Arens, was published by McGraw-Hill College in 1998.
With an overall rating of 3.8 stars, it's a notable title among other
books. You can easily purchase or rent Contemporary Advertising (Hardcover) from BooksRun,
along with many other new and used
books
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And, if you're looking to sell your copy, our current buyback offer is $0.47.
Description
Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current, real-world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising, the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.
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