Strategic Marketing Management Cases

Strategic Marketing Management Cases (ISBN-13: 9780256261257 and ISBN-10: 0256261253), written by authors Charles W. Lamb, David W. Cravens, Victoria Lynn Crittenden, was published by McGraw-Hill College in 1999. With an overall rating of 3.9 stars, it's a notable title among other books. You can easily purchase or rent Strategic Marketing Management Cases (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.49.