Marketing Strategy
ISBN-13:
9780256261189
ISBN-10:
0256261180
Edition:
Subsequent
Author:
Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche
Publication date:
1998
Publisher:
McGraw-Hill College
Format:
Paperback
416 pages
FREE US shipping
Book details
ISBN-13:
9780256261189
ISBN-10:
0256261180
Edition:
Subsequent
Author:
Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche
Publication date:
1998
Publisher:
McGraw-Hill College
Format:
Paperback
416 pages
Summary
Marketing Strategy (ISBN-13: 9780256261189 and ISBN-10: 0256261180), written by authors
Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche, was published by McGraw-Hill College in 1998.
With an overall rating of 3.7 stars, it's a notable title among other
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Description
Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases - 1999) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships.
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