International Marketing
ISBN-13:
9780256259827
ISBN-10:
0256259828
Edition:
10th Edition
Author:
Philip R. Cateora, John L. Graham
Publication date:
1998
Publisher:
Irwin McGraw-Hill
Format:
Hardcover
752 pages
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Book details
ISBN-13:
9780256259827
ISBN-10:
0256259828
Edition:
10th Edition
Author:
Philip R. Cateora, John L. Graham
Publication date:
1998
Publisher:
Irwin McGraw-Hill
Format:
Hardcover
752 pages
Summary
International Marketing (ISBN-13: 9780256259827 and ISBN-10: 0256259828), written by authors
Philip R. Cateora, John L. Graham, was published by Irwin McGraw-Hill in 1998.
With an overall rating of 4.5 stars, it's a notable title among other
books. You can easily purchase or rent International Marketing (Hardcover) from BooksRun,
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Description
International Marketing by Cateora is the market leader and through many editions set the standard by which other international texts are measured. This course covers both the marketing of consumer and industrial products/services in global markets. This book will remain a market leader by staying on top of the vast number of changes occurring in global markets.
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