Transnational Management:Text, Cases, and Readings In Cross Border Management
ISBN-13:
9780256247817
ISBN-10:
0256247811
Edition:
Subsequent
Author:
Sumantra Ghoshal, Christopher A. Bartlett
Publication date:
1999
Publisher:
McGraw-Hill College
Format:
Hardcover
888 pages
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Book details
ISBN-13:
9780256247817
ISBN-10:
0256247811
Edition:
Subsequent
Author:
Sumantra Ghoshal, Christopher A. Bartlett
Publication date:
1999
Publisher:
McGraw-Hill College
Format:
Hardcover
888 pages
Summary
Transnational Management:Text, Cases, and Readings In Cross Border Management (ISBN-13: 9780256247817 and ISBN-10: 0256247811), written by authors
Sumantra Ghoshal, Christopher A. Bartlett, was published by McGraw-Hill College in 1999.
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Description
This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between "Transnational Management" and International or Multinational Management.
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