Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)

Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing) (ISBN-13: 9780256218954 and ISBN-10: 0256218951), written by authors Del I. Hawkins, Roger J. Best, Kenneth A. Coney, was published by Richard D. Irwin in 1997. With an overall rating of 4.1 stars, it's a notable title among other books. You can easily purchase or rent Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.