Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
ISBN-13:
9780256214383
ISBN-10:
0256214387
Edition:
Subsequent
Author:
David W. Cravens
Publication date:
1997
Publisher:
Richard d Irwin
Format:
Hardcover
670 pages
FREE US shipping
Book details
ISBN-13:
9780256214383
ISBN-10:
0256214387
Edition:
Subsequent
Author:
David W. Cravens
Publication date:
1997
Publisher:
Richard d Irwin
Format:
Hardcover
670 pages
Summary
Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING) (ISBN-13: 9780256214383 and ISBN-10: 0256214387), written by authors
David W. Cravens, was published by Richard d Irwin in 1997.
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Description
The author of this text argues that the role of strategic marketing in business performance is demonstrated in the market-driven strtategies of successful organizations competing in a wide array of product and market situations. The escalating importance of providing customer satisfaction, responding to diversity in the marketplace, developing new products and recognizing global competitive challenges require effective marketing strategies for gaining and keeping a competitive edge. The text examines the concepts and processes for gaining competitive advantage in the market place.
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