9780256197839-0256197830-Direct Marketing: An Integrated Approach

Direct Marketing: An Integrated Approach

ISBN-13: 9780256197839
ISBN-10: 0256197830
Author: William McDonald
Publication date: 1998
Publisher: McGraw-Hill
Format: Hardcover 532 pages
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Book details

ISBN-13: 9780256197839
ISBN-10: 0256197830
Author: William McDonald
Publication date: 1998
Publisher: McGraw-Hill
Format: Hardcover 532 pages

Summary

Direct Marketing: An Integrated Approach (ISBN-13: 9780256197839 and ISBN-10: 0256197830), written by authors William McDonald, was published by McGraw-Hill in 1998. With an overall rating of 3.7 stars, it's a notable title among other books. You can easily purchase or rent Direct Marketing: An Integrated Approach (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.38.

Description

This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.

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