Marketing (Irwin Series in Marketing)
ISBN-13:
9780256189681
ISBN-10:
0256189684
Edition:
5
Author:
William Rudelius, Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley
Publication date:
1997
Publisher:
Richard d Irwin
Format:
Hardcover
736 pages
FREE US shipping
Book details
ISBN-13:
9780256189681
ISBN-10:
0256189684
Edition:
5
Author:
William Rudelius, Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley
Publication date:
1997
Publisher:
Richard d Irwin
Format:
Hardcover
736 pages
Summary
Marketing (Irwin Series in Marketing) (ISBN-13: 9780256189681 and ISBN-10: 0256189684), written by authors
William Rudelius, Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, was published by Richard d Irwin in 1997.
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Description
This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.
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