New Products Management (Irwin Series in Marketing)
ISBN-13:
9780256187786
ISBN-10:
0256187789
Edition:
Subsequent
Author:
C. Merle Crawford
Publication date:
1996
Publisher:
Richard d Irwin
Format:
Hardcover
507 pages
FREE US shipping
Book details
ISBN-13:
9780256187786
ISBN-10:
0256187789
Edition:
Subsequent
Author:
C. Merle Crawford
Publication date:
1996
Publisher:
Richard d Irwin
Format:
Hardcover
507 pages
Summary
New Products Management (Irwin Series in Marketing) (ISBN-13: 9780256187786 and ISBN-10: 0256187789), written by authors
C. Merle Crawford, was published by Richard d Irwin in 1996.
With an overall rating of 4.1 stars, it's a notable title among other
books. You can easily purchase or rent New Products Management (Irwin Series in Marketing) (Hardcover) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.38.
Description
Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
