Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)
ISBN-13:
9780256178029
ISBN-10:
025617802X
Author:
David Strutton, Lou E Pelton, James R Lumpkin
Publication date:
1996
Publisher:
Richard d Irwin
Format:
Hardcover
752 pages
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Book details
ISBN-13:
9780256178029
ISBN-10:
025617802X
Author:
David Strutton, Lou E Pelton, James R Lumpkin
Publication date:
1996
Publisher:
Richard d Irwin
Format:
Hardcover
752 pages
Summary
Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing) (ISBN-13: 9780256178029 and ISBN-10: 025617802X), written by authors
David Strutton, Lou E Pelton, James R Lumpkin, was published by Richard d Irwin in 1996.
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Description
Channels Marketing, or Marketing Channels, at both the undergraduate and MBA level. This will be the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
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